Senior freelance designer

all the


what Sam can do

The latest

with Sam

A designer for visual and interactive projects, across digital and print design, with a love for illustration.

Are you an agent?

You might want to download my CV here... then get in touch:

I'm available to design remotely, within a team or even abroad!

Rewind back to 2004...

When I graduated with a 1st honours degree in Electronic Graphics.


I have since worked for a range of companies and agencies, designing for corporate and creative needs all whilst keeping the target audience in mind. Over time with trust, I have directed projects as well as lending a helping hand on user interface projects, branding, style-guide development, marketing and illustration.


In between all that in 2007, I embarked on a world adventure where photography and sketching became a much-loved skill.


Now a senior (multidisciplinary) designer with my illustrative background has given every project a richer aesthetic with a lasting impression.
Let's get together, I'm a big fan of herbal teas. Just so you know.


As you read this, I'm expanding my illustrative portfolio with personal and appointed projects. But completely open-minded to new opportunities and exciting projects you may have.

Get in touch.

Proven skills that you can count on


I've illustrated for both creative and corporate needs including:

Character design

Poster design

Retail marketing

Book covers (hardback and ebook)

Sketching and scamps

Invitations and more


11+ years industry experience

Free to work in any country, remotely or in-house

First Aid trained

Advanced Open Water Diver

Digital experience

Sam's been designing for UI from the very beginning in his career. Over time and with trust, his experience in this field has grown to:

Wireframe and concept design

Art direction

Responsive (mobile) design

Building digital styleguides

Asset management

Animation and interaction

Liaising with UX designers and developers

Print and brand experience

Occasionally being the only designer within a company has allowed Sam to manage and participate in many campaigns combining both digital and print mediums, covering:

Logo, branding and stationary design

Styleguide management

Packaging, POS and displays

Brochures, leaflets and book covers

Exhibition design

Liaising with printers and exhibition companies

Get in on the latest right here

A blog is underway. For now, read up on the latest news and design work by Sam.

Newest: I'm in a book!

I am OVER THE MOON to say that I'm featured in 'Drawn Vol. 1 " an eclectic visual survey of contemporary illustration from some of the best emerging and established illustrators worldwide"'.  It got me giggling for sure! Many thanks to Crookspress for getting in touch.

The book can be seen and bought here. Give it a like on Instagram here.
and I'm on Page 204 in case you were wondering.

I'm in a gallery!

Incredible portraits drawn by the talented Paul Berrymen and Graham Mills… and I’m in there!!

Occasionally I offer myself up as a model. For me, new experiences, insights, skills. For artists, I like to think I'm giving something back.

Thanks @ridgmontlifedrawing and @117sticksofcharcoal for being a great host.

Like it on Instagram.

Illustration underway

An illustration I’m working on for my dear friend who is fighting cancer with radioactive treatment.

Check back soon to see the results, or keep an eye out on Instagram.


Sam Rios

Senior freelance designer

I'm very social