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modern agricultural design

Website and printed campaign

Avenue Agriculture were to run a two week sales event on all their products. This would bring in a lot of calls, so sales teams were to be trained and their sales materials needed designing... pronto.

Original site on one side with the wireframe of the new look on the other.
The final look of the homepage.

Enhancing their site.

Within the constraints of a website built on a legacy platform, I came up with a solution that gave their site the look of a complete overhaul without compromising on build; Edit each panel with a faux extruded look, like shelves with products sitting on them.

To achieve this I used a 3D wireframe to ensure each panel followed the same vanishing point.

And we're off

The site worked beautifully but we weren't finished there, brochures, flyers, leaflets and email signatures were to follow suit. The brochure design developed into a completely new fresh look for them, more modern compared to their competitors.

Design of the new printed brochure
New design of the printed sales materials, leaflet, email signatures and web panels.

shop displays

The inside-out experience

The new warehouse and shop required a touch of personalisation with a warming agricultural feel when entering the store.

Store counter panels designed with an outdoor agricultral feel.

Covering all areas

My design was to give each panel on the counter a different agricultural work activity. As the counter is at waist height so were the designs, giving the customer a real indoor-out experience.

You'll notice that the fence is on an actual door, and that the grass only went as far as the panels replicating farmland. The grass area is the only concept piece remaining (hence all the watermarks).

Store counter panels designed with an outdoor agricultral feel.

Sam Rios

designer & illustrator

+44 (0)7548 884628

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Original site on one side with the wireframe of the new look on the other.
The final look of the homepage.
Design of the new printed brochure
New design of the printed sales materials, leaflet, email signatures and web panels.
Store counter panels designed with an outdoor agricultral feel.
Store counter panels designed with an outdoor agricultral feel.
Original site on one side with the wireframe of the new look on the other.
The final look of the homepage.
Design of the new printed brochure
New design of the printed sales materials, leaflet, email signatures and web panels.
Store counter panels designed with an outdoor agricultral feel.
Store counter panels designed with an outdoor agricultral feel.