modern agricultural design
Website and printed campaign
Avenue Agriculture were to run a two week sales event on all their products. This would bring in a lot of calls, so sales teams were to be trained and their sales materials needed designing... pronto.
Enhancing their site.
Within the constraints of a website built on a legacy platform, I came up with a solution that gave their site the look of a complete overhaul without compromising on build; Edit each panel with a faux extruded look, like shelves with products sitting on them.
To achieve this I used a 3D wireframe to ensure each panel followed the same vanishing point.
And we're off
The site worked beautifully but we weren't finished there, brochures, flyers, leaflets and email signatures were to follow suit. The brochure design developed into a completely new fresh look for them, more modern compared to their competitors.
The inside-out experience
The new warehouse and shop required a touch of personalisation with a warming agricultural feel when entering the store.
Covering all areas
My design was to give each panel on the counter a different agricultural work activity. As the counter is at waist height so were the designs, giving the customer a real indoor-out experience.
You'll notice that the fence is on an actual door, and that the grass only went as far as the panels replicating farmland. The grass area is the only concept piece remaining (hence all the watermarks).
designer & illustrator
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