citizenM interactive training
UI design and interaction
An idea: A business lecturer within Cranfield School of Management approached me with the idea of teaching delegates how to run an international business; with a real life interactive case study.
Art direction of an interactive product.
With a successful contact within citizenM (a new chain of modern hotels emerging from Amsterdam), he fed me photography and video interviews to get me going. From there I designed concepts that not only felt like a product from citizenM, but gave users a feeling of what it is like to work there too by recreating actual environments.
Feedback from Dr Robert Lillis
Based on the demanding brief given to him, he succeeded in providing several initial design options all of which displayed high levels of imagination and appeal. The one finally selected fitted perfectly the requirements of the learning outcomes the authors sought.
Throughout the iterative process that was employed to produce the case study, Sam was diligent in his work, enthusiastic and patient with the constant changes requested by the authors. The final product is excellent. Student feedback gained has been positive.
designer & illustrator
+44 (0)7548 884628