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Kleenex for men

Product design

An attempt at redesigning the packaging for Kleenex so that it appeals to the younger male audience, a gap in the market for Kleenex.

Packaging sketch for Kleenex for men.

Surprise!

Some research later I found that the majority of their designed packaging wasn’t edgy enough. With this finding I sketched out some icons and decided that standing out as a male only product could be an interesting angle... Give the product a James Bond theme, with a tie made out of tissue!

Take a closer look at the icon housing within the final design, you might see a feminine appearance!

Icon sketches targeted at younger men.
Final product design
A tie made of tissue, in preparation for the final design.

Sam Rios

designer & illustrator

+44 (0)7548 884628

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Final product design
A tie made of tissue, in preparation for the final design.
Packaging sketch for Kleenex for men.
Icon sketches targeted at younger men.
Final product design
A tie made of tissue, in preparation for the final design.