Kleenex for men
An attempt at redesigning the packaging for Kleenex so that it appeals to the younger male audience, a gap in the market for Kleenex.
Some research later I found that the majority of their designed packaging wasn’t edgy enough. With this finding I sketched out some icons and decided that standing out as a male only product could be an interesting angle... Give the product a James Bond theme, with a tie made out of tissue!
Take a closer look at the icon housing within the final design, you might see a feminine appearance!
designer & illustrator
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