This is the legacy format of the Nature site. Considering how many scientific subjects Nature covers, there is a lot of webpages that is resting on the legacy format.
No matter how good a design concept would be, it would never fly without the results of user testing to back it up. Our designs and wireframes were thoroughly tested and tested again, even when live to view it’s effectiveness.
This is a flyer designed to recruit new testers from a University.
A style guide
When working with complex articles, good typography is everything. Not only only do we have to ensure that the reading experience is smooth and accessible, but we had to ensure a font’s glyphs covered a range of scientific calculations.
After thoroughly breaking down the design of our webpages, style guides were produced for the use of anyone and everyone involved in the design of Nature’s site, specifically developers.
Powerful scientific imagery
The new web platform was designed to allow for big and beautiful hero imagery for hundreds of subjects under Nature. Since I am familiar with the design and layout of the new platform, I was commissioned to source and design these many heroes.
Working with globally positioned editors'
I formed a meticulous method for ensuring the work was done thoroughly; covering copyright, licenses, branding and subjects all whilst working closely with editors from around the world.
Below are generic heroes I designed to cover areas such as supplements, data sets, editor’s pick and image of the month to name a few.
With extensive content of a typical nature emailer, the focus here is to build a pure reading experience for the reader whilst keeping advertisers happy (always a difficult balance). A strong focus on typography, layout and space were key to making this possible.
Below is the old look emailer.
As well as digital design and animation, I got a reputation within Nature for illustration. One of the many extra projects I got involved in was an infographic poster illustrating personas. Click to read on…