Rockhopper bottle

After the logo design, these bottle labels stood out of the crowd with changable bold colours and a recognisable penguin. With further projects and an awesome brew, the brewery has lift off! With brews growing from the local area and beyond.

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Cover design and layout

I’m proud to have worked on this gorgeous book, written by

@hanajaywrites. Illustrations provided, cover design and layout by yours truly. Purchase the book here.

ebook cover design

I also worked closely with Hana on the cover of her modern short stories for Kindle, which can be purchased here.

Women's rights in the workplace

Working closely with Cranfield University School of Management to produce a new cover for their FTSE Government Report on Women on Boards; whilst keeping Barclays happy with their brand colour. David Cameron can be seen with the report on the government’s YouTube channel.

Untappd poster

Untappd is an incredibly popular app where you can record, rate and find popular beers. As a self initiated project I designed a personalised poster to proudly show off your well earned badges and beer history, to showcase your most prestigious beers rated by the world over.

Personalised to you

Complete with changeable layouts and listings. Don't fancy your top rated beers? Why not go for your most checked-in beers instead

Retail marketing

Through Blue Cube Creative for Market Force, I designed mystery shopping communication material for a range of retail and food brands. The end result made for a more pleasant customer experience through good design.

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Store displays

A new warehouse and shop required a touch of personalisation with a warming agricultural feel when entering the store. My design was to give each panel on the counter a different agricultural work activity, giving the customer a true indoor-out feel.

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Exhibition design

A 3 panelled exhibition stand that not only made an impact in recruiting new delegates, but has now become a part of the CCED's brand ever since.

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A printed selection

all the


what Sam can do

The latest

with Sam








Ebook cover

Cover design for exceptional shorts

Have you seen these?

citizenM interactive

UI design on training for delegates and staff alike

Store displays

Creating the inside-out experience in-store

Go-Go Bicycles site

Design and photography for electric bikes

Next retail marketing

Designed to entice customers and inform staff


Sam Rios

Senior freelance designer

I'm very social