Nature site

A vast improvement from their legacy site. Every design change or new idea was made not just to make things look good, but to enhance the overall user experience of the product.

View the project

After designing their logo, I designed their site to look simple yet bold with careful use of their brand colour and photography (which I also did). With so many dark looking electric bike sites out there, I felt that a fresher airy approach was necessary.

View the logo design

GoGo Bicycles site

Responsive UI design for a presentation to a large retail department store, showcasing how their corporate site would look if it was spruced up to a wider audience than is currently catered for.
Note: Branding has been removed to protect the end client.

Ethical Fashion

Mobile and print communications were designed to entice customers to give store feedback and recommendations, and to staff and managers to improve on their customer experience.

View the project

Mystery shopper campaigns

EW Tiles website

Here it’s all about the tiles. After successfully designing their brand, I designed their new responsive site with strong illustrations to bring their products into the limelight, aimed at the wholesaler.

View the brand project

This is an interactive training software used by students and staff for internal training. With the use of videos and photography provided by the client, I designed and built the complete interactive package.

citizenM online training

For a 2 week sale campaign. I came up with a solution that gave the site the look of a complete overhaul without compromising on build. With 3D wireframing, each panel was given a faux extruded look, like shelves with products sitting on them.

Sales campaign

UI and UX - a collection

all the


what Sam can do

The latest

with Sam








Ebook cover

Cover design for exceptional shorts

Have you seen these?

citizenM interactive

UI design on training for delegates and staff alike

Store displays

Creating the inside-out experience in-store

Go-Go Bicycles site

Design and photography for electric bikes

Next retail marketing

Designed to entice customers and inform staff


Sam Rios

Senior freelance designer

I'm very social