the great autumn tea festival
Emailer and flash advert
Whittard were trial running a small marketing event to showcase their extensive teas over the Autumn period. For this they required an HTML emailer and a flash advert.
Rich in looks, small in size
With a lot of knowledge on flash design and animation, I sketched visual ideas that worked smoothly on Flash as well as being consistent on HTML.
I designed a vector based illustration that kept flash advertisers more than happy with small file sizes, but rich enough to look great on HTML too.
A proper handover for a job well done
Of course I would never hand over artwork and assets to a developer without breaking down the design first. Makes life easier, quicker and cost effective for everyone involved.
The design below illustrates the animation process. Unfortunately it can't be shown nowadays but I could easily recreate something similar in HTML 5, a modern technology.
another emailer example
A pure reading experience
With the extensive content of a typical nature journal, the focus here is to offer a pure reading experience for the reader whilst keeping advertisers happy (always a difficult balance). A strong focus on typography, layout and space was key to making this possible.
designer & illustrator
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