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Know your audience

senior freelance designer

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User research

To offer a great user experience at Nature, you’d first have to get an understanding of scientific audience and their habits.

Personas were thoroughly researched and written up in text format, but this wasn’t enough to engage staff at Springer Nature.

Chart exploration

Different chart types and colour were explored on how to best illustrate the information given to me.

Building a timeline

Through collaboration with UX designers we built a complex timeline peering into the daily life of a scientist. From here I fine tuned necessary information for all employees concerned and how it could work visually.

Once a solid flow and style (isometric) was agreed, the design could begin!

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